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Metrobranding

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Country :
Romania
Language :
Romanian
Producer :
Anca Puiu
Production Company :
Mandragora

Metrobranding

A love story between men and objects
  • Romania
  • 2010
  • 92 minutes
  • History
  • Documentary

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Country :
Romania
Language :
Romanian
Producer :
Anca Puiu
Production Company :
Mandragora
While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.
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